SPIRITEX

Spiritex is an organic clothing company that uses all organic materials to create their fabric and garments. I was the lead designer for all things digital and print related. I created content for multiple websites, social media platforms, email marketing, in store signage, and physical print content (brochures, handouts, mail-outs)

DIGITAL

Website redesign

the task was redesign the website according to the brand. That meant creating banner images, category buttons, global typeface changes, color palette consistency. 

SEO & Strategies

After redesigning the website, I optimized product photos to load faster - increasing page loading times and user experience. I also worked in a team duo to properly optimize the website for SEO improvements.

SOCIAL MEDIA

Recurring instagram posts when the company gets new shipments of fabric. Using fun visuals, colors, and type to spark interest from followers.

PRINT




PROCESS PAMPHLET

The purpose of this document is to further the appreciation 
of the product that the customer just purchased. It is an ideal 
size to slip into the store bag after checking out.







BIFOLD FABRIC BOOKLET

In order for customers to see what the company's fabric looks and feels like
I made this booklet that has a grid system to see the style and cost of each
product for sale. It showcases the brands colors, typefaces, and overall feel
that the company is trying to portray.





OTHER PRINT WORK

These are examples of other work that I have done while working 
for the company - including:

• Retail store shopping bag
• Retail store window signage
• Business cards/coupon cards
• Spiritex underwear packaging
• Company fabric "header card"
• Newspaper advertisement


MERCH




CLOTHING AND MISCELLANEOUS

These are examples of items that I created
for the company, mostly illustration work
made for specific garments or home items.

• Camper series (mug)
• Camper series (infinity scarf)
• Blue Ridge parkway t-shirt design