SPIRITEX
Spiritex is a sustainable textile and apparel company specializing in organic, USA-made fabrics and garments. As lead designer, I developed digital and print materials across ecommerce, social media, email marketing, retail signage, packaging, sales collateral, and branded merchandise.
DIGITAL
Website redesign
the task was redesign the website according to the brand. That meant creating banner images, category buttons, global typeface changes, color palette consistency.
SEO & Strategies
After redesigning the website, I optimized product photos to load faster - increasing page loading times and user experience. I also worked in a team duo to properly optimize the website for SEO improvements.
SOCIAL MEDIA CAMPAIGNS
Recurring instagram posts
when the company gets new shipments of fabric. Using fun visuals, colors, and type to spark interest from followers.
PROCESS PAMPHLET
The purpose of this document is to further the appreciation of the product that the customer just purchased. It is an ideal size to slip into the store bag after checking out.
BIFOLD FABRIC BOOKLET
In order for customers to see what the company's fabric looks and feels like I made this booklet that has a grid system to see the style and cost of each product for sale. It showcases the brands colors, typefaces, and overall feel that the company is trying to portray.
PRINT, PACKAGING & RETAIL
Extended the Spiritex brand across physical customer touchpoints, including retail packaging, window signage, business and promotional cards, garment packaging, fabric header cards, and print advertising.
